It is yet another Star campaign by VNC with the visions of enabling a better relationship with society and the environment. Earth Mega Mall reflects a touching human emotion of sharing and giving back. A small gesture aimed at “reducing, reusing and recycling” from you ends up helping our planet and its people. Reiterating the importance of recycling, VNC displays one of the utopian sustainable methods. Integrating the concept of Reuse from the 3 ‘R’s (Reduce, Reuse, Recycle) of Waste Hierarchy in gifting smiles to the needy children, VNC has held this came up with this event which is now held every year.
Each year with “Earth Mega Mall”, for last five consecutive years, we appeal to bring old, unused, extra, unused items from one part of the society for gratified use by the other. On this day, your discarded or donated goods will turn from USELESS to USEFUL through a unique mock shopping experience for privileged schoolchildren. This overwhelming event makes the lives of a few underprivileged children a little more colourful and also helps save our planet by re-circulating product goods, that otherwise would find their place in a landfill site.